MrBeast, the YouTuber who bit more burger than he could chew

What many, mostly older, folk find hard to swallow is his juxtaposition of charity stunts – he recently paid for 1,000 people to have sight-saving eye operations – with a thirst for clicks. — AFP

PARIS: It's September 4, 2022, and around 10,000 people are shouting "Beast, Beast, Beast" in a shopping mall in New Jersey: YouTuber MrBeast is on his way to launch his first burger restaurant, and the crowd is hysterical.

MrBeast, real name Jimmy Donaldson, was building out his global MrBeast Burger business from its origins as a product made in "ghost kitchens" available only on delivery apps.