Counting Pikachus: Pokemon sleep app entices fans to go to bed

FILE PHOTO: Performers in Pikachu costumes dance at a Splash show and Pokemon Go Park event in Yokohama, Japan August 9, 2017. REUTERS/Kim Kyung-Hoon/File Photo

LOS ANGELES(Reuters) -Fans who play Pokemon late into the night have a new incentive to get to bed in the form of a sleep app that rewards them with the franchise's signature monsters.

Pokemon Co and Niantic, two of the companies behind the wildly popular Pokemon Go augmented reality mobile game, released Pokemon Sleep this month.