TikTok logo is seen in this illustration taken, June 2, 2023. REUTERS/Dado Ruvic/Illustration
(Reuters) - Warner Music Group, the record label conglomerate behind artists such as Radiohead, AC/DC and Madonna, has signed a licensing deal with Chinese short-video app TikTok to boost its social media revenues.
The multi-year deal will help Warner Music's artists and songwriters unlock new revenue and marketing opportunities from TikTok's more than 1 billion users, the companies said on Tuesday.
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