Amazon's 'biggest ever' Prime Day boosts US online sales to $12.7 billion

FILE PHOTO: The Amazon logo is seen outside its JFK8 distribution center in Staten Island, New York, U.S. November 25, 2020. REUTERS/Brendan McDermid.

(Reuters) -U.S. online sales during Amazon.com's Prime Day shopping event rose 6.1% to $12.7 billion from last year, as inflation-hit Americans hunted for discounts on the e-commerce platform, Adobe Analytics data on Thursday showed.

Shoppers spent $6.3 billion on the second day of the big sale as deep discounts on products such as toys and appliances drew in customers who have otherwise cut their non-essential purchases due to rising prices.