Analysis-Meta's 'friendly' Threads collides with unfriendly internet

FILE PHOTO: Meta's Threads app logo is seen in this illustration taken July 4, 2023. REUTERS/Dado Ruvic/Illustration/File Photo

NEW YORK (Reuters) - Mark Zuckerberg has pitched Meta's Twitter copycat app, Threads, as a "friendly" refuge for public discourse online, framing it in sharp distinction to the more adversarial Twitter which is owned by billionaire Elon Musk.

"We are definitely focusing on kindness and making this a friendly place," Meta CEO Zuckerberg said on Wednesday, shortly after the service's launch.