Meta’s new Twitter rival app Threads gets tens of millions of sign-ups in its first day

The logo for Threads, an Instagram app, next to its page on the App Store. More than 10 million people have signed up to Threads, Meta's rival to Twitter, within the first few hours of its launch, the company's CEO Mark Zuckerberg said July 6. The app went live on Apple and Android app stores in 100 countries at 2300 GMT on July 5, 2023, and will run with no ads for now, but its release in Europe has been delayed over data privacy concerns. — AFP

Tens of millions of people have quickly signed up to Meta’s new app, Threads, as it aims to compete with Twitter – a sign that users are looking for an alternative to the social media platform that has undergone a series of unpopular changes since Elon Musk bought it.

Meta Platforms’ CEO Mark Zuckerberg said Thursday that 30 million people had registered for the app, including 10 million in the first seven hours of its launch Wednesday in the US and over 100 other countries, including Britain, Australia, Canada and Japan.