Hermes wins permanent ban on 'MetaBirkin' NFT sales in US lawsuit

FILE PHOTO: A logo of Hermes brand is seen during the Watches and Wonders fair in Geneva, Switzerland March 27, 2023. REUTERS/Denis Balibouse

(Reuters) - A Manhattan federal judge on Friday granted Hermes' request to permanently block artist Mason Rothschild's sales of "MetaBirkin" non-fungible tokens following a jury's verdict that they violated the French luxury house's trademark rights in its famed Birkin handbags.

U.S. District Judge Jed Rakoff said the permanent injunction was justified because Rothschild's continued marketing of the NFTs would likely confuse consumers and irreparably harm the company.