EU regulators may demand Google to sell part of ad-tech business - source

FILE PHOTO: The logo for Google LLC is seen at the Google Store Chelsea in Manhattan, New York City, U.S., November 17, 2021. REUTERS/Andrew Kelly

(Reuters) -European Union antitrust regulators may order Alphabet Inc's Google to sell a part of its advertising-technology business, a source with direct knowledge of the matter told Reuters on Monday.

The EU's top antitrust watchdog, the European Commission, could issue a formal complaint against Google as early as Wednesday, the source said, further intensifying trans-Atlantic efforts to diminish the tech giant's dominance in digital ads.