Analysis-Companies wary as Twitter checkmark policy fuels imposter accounts

FILE PHOTO: Elon Musk Twitter account verification badge is seen in this illustration taken November 4, 2022. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) - Twitter's attempt to implement a paid account verification service has attracted imposters spreading misinformation, which experts said could lead major brands to further pull back from the social media platform owned by billionaire Elon Musk.

On April 20, Twitter moved to boost profits by removing the once-coveted blue check marks from accounts and charging $8 a month to users who wish to buy a Twitter Blue subscription to retain their verified status.