Google to use generative AI in its ad business - FT

FILE PHOTO: The Google logo is pictured atop an office building in Irvine, California, U.S. August 7, 2017. REUTERS/Mike Blake/File Photo

(Reuters) -Alphabet Inc's Google plans to introduce generative artificial intelligence into its advertising business over the coming months to create "novel" advertisements, the Financial Times reported on Thursday, citing an internal presentation.

Generative AI is a type of technology that relies on past data to create rather than identify content.