Amazon launches program to identify and track counterfeiters

The logo of Amazon is seen at the company logistics center in Lauwin-Planque, northern France, January 5, 2023. REUTERS/Pascal Rossignol

NEW YORK (Reuters) - Amazon has launched its Anti-Counterfeiting Exchange (ACX), an initiative to help retail stores label and track marketplace counterfeits as part of the e-commerce giant's efforts to crack down on organized crime on its platform, the company announced on Thursday.

Online marketplaces in the United States including Amazon face hurdles in keeping counterfeiters off their platforms and fake merchandise from entering their warehouses. The new program mimics data exchange programs by the credit card industry to find scammers and identify their tactics.