Snap hires Google ad executive to help improve ad performance

FILE PHOTO: A keyboard is placed in front of a displayed Snapchat logo in this illustration taken February 21, 2023. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) - Snap Inc, owner of photo messaging app Snapchat, said on Wednesday it has hired a former Google executive to help the tech company improve the performance of its digital ads.

Darshan Kantak, who previously led product management for search ads at Alphabet Inc's Google, joins Snap as senior vice president of revenue product. Before Google, Kantak worked at Facebook-owner Meta Platforms Inc and Microsoft Corp.