Deinfluencing, or the art of negative reviews


Welcome to the art of deinfluencing, one of the latest trends on TikTok, in which influencers tell you what not to buy. — AFP

WASHINGTON: Looking straight into the camera, Valeria Fride holds up a tube of lip gloss. But instead of saying how amazing it is, the young brunette trashes it as “so sticky” and “really expensive”, with not enough colour.

“It just didn’t do it for me,” the 23-year-old concludes.

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