U.S. lawmakers introduce bipartisan bill to help news media negotiate with Big Tech

FILE PHOTO: A sign is pictured outs a Google office near the company's headquarters in Mountain View, California, U.S., May 8, 2019. REUTERS/Paresh Dave//File Photo

WASHINGTON (Reuters) - A bipartisan group of U.S. lawmakers reintroduced a bill to allow news organizations to join together to negotiate ad rates with tech giants such as Alphabet Inc's Google.

The measure would allow news broadcasters and publishers with fewer than 1,500 full-time workers to jointly negotiate ad rates -- many of which face financial struggles. One of the biggest of the companies placing online ads for advertisers is Google.