OpenAI tech gives Microsoft's Bing a boost in search battle with Google

FILE PHOTO: Microsoft Corp's Bing search engine is seen on a computer in this illustration picture taken January 24, 2019. REUTERS/Florence Lo/Illustration/File Photo

(Reuters) - The integration of OpenAI's technology into Microsoft-owned Bing has driven people to the little-used search engine and helped it compete better with market leader Google in page visits growth, according to data from analytics firm Similarweb.

Page visits on Bing have risen 15.8% since Microsoft Corp unveiled its artificial intelligence-powered version on Feb. 7, compared with a near 1% decline for the Alphabet Inc-owned search engine, data till March 20 showed.