Amazon Web Services pairs with Hugging Face to target AI developers

FILE PHOTO: The logo for Amazon Web Services (AWS) is seen at the SIBOS banking and financial conference in Toronto, Ontario, Canada October 19, 2017. REUTERS/Chris Helgren/File Photo

(Reuters) - Amazon Web Services (AWS), the cloud computing arm of Amazon.com Inc, on Tuesday said it is collaborating with startup Hugging Face, a software development hub, to make it easier to carry out artificial intelligence work (AI) in Amazon's cloud.

While new generative AI services like chat-based search engines from Microsoft Corp and Alphabet Inc's Google have captured the public's imagination, tech companies such as AWS are also vying behind the scenes to supply the tools and services that software developers will need to weave similar technology into their own products.