Exclusive-Microsoft's Bing plans AI ads in early pitch to advertisers

FILE PHOTO: Microsoft CEO Satya Nadella speaks at the company's headquarters to introduce a presentation on the software maker's new AI-powered search engine, in Redmond, Washington, U.S., February 7, 2023. REUTERS/Jeffrey Dastin

(Reuters) - Microsoft has started discussing with ad agencies how it plans to make money from its revamped Bing search engine powered by generative artificial intelligence as the tech company seeks to battle Google's dominance.

In a meeting with a major ad agency this week, Microsoft showed off a demo of the new Bing and said it plans to allow paid links within responses to search results, said an ad executive, who spoke about the private meeting on the condition of anonymity.