Microsoft packs Bing search engine, Edge browser with AI in big challenge to Google

A view shows a Microsoft logo at Microsoft France headquarters in Issy-les-Moulineaux near Paris, France, January 25, 2023. REUTERS/Gonzalo Fuentes

REDMOND, Wash. (Reuters) -Microsoft Corp is revamping its Bing search engine and Edge Web browser with artificial intelligence, the company said on Tuesday, signaling its ambition to retake the lead in consumer technology markets where it has fallen behind.

The maker of the Windows operating system is staking its future on AI through billions of dollars of investment as it directly challenges Alphabet Inc's Google, which for years has outpaced Microsoft in search and browser technology.