Microsoft packs Bing search engine, Edge browser with AI in big challenge to Google


A view shows a Microsoft logo at Microsoft France headquarters in Issy-les-Moulineaux near Paris France January 25 2023. REUTERSGonzalo Fuentes

A view shows a Microsoft logo at Microsoft France headquarters in Issy-les-Moulineaux near Paris, France, January 25, 2023. REUTERS/Gonzalo Fuentes

REDMOND, Wash. (Reuters) -Microsoft Corp is revamping its Bing search engine and Edge Web browser with artificial intelligence, the company said on Tuesday, signaling its ambition to retake the lead in consumer technology markets where it has fallen behind.

The maker of the Windows operating system is staking its future on AI through billions of dollars of investment as it directly challenges Alphabet Inc's Google, which for years has outpaced Microsoft in search and browser technology.

Subscribe to The Star Yearly Premium Plan for 30% off

Cancel anytime. Ad-free. Full access to Web and App.

Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.39/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Others Also Read


Want to listen to full audio?

Unlock unlimited access to enjoy personalise features on the TheStar.com.my

Already a member? Log In