Elon Musk's Twitter lifts ban on political ads


Figurines with smartphones and computers are seen in front of the Twitter logo in this illustration November 28 2022. REUTERSDado RuvicIllustration

Figurines with smartphones and computers are seen in front of the Twitter logo in this illustration, November 28, 2022. REUTERS/Dado Ruvic/Illustration

(Reuters) -Twitter Inc will reverse its 2019 ban on political ads, the company's head of trust and safety confirmed to Reuters on Wednesday, as the Elon Musk-owned company seeks to grow revenue.

The company tweeted on Tuesday it would relax its advertising policy for "cause-based ads" in the United States and align its ad policy with TV and other media outlets.

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