Elon Musk's Twitter lifts ban on political ads

Figurines with smartphones and computers are seen in front of the Twitter logo in this illustration, November 28, 2022. REUTERS/Dado Ruvic/Illustration

(Reuters) -Twitter Inc will reverse its 2019 ban on political ads, the company's head of trust and safety confirmed to Reuters on Wednesday, as the Elon Musk-owned company seeks to grow revenue.

The company tweeted on Tuesday it would relax its advertising policy for "cause-based ads" in the United States and align its ad policy with TV and other media outlets.