Meta told to reassess legal basis for EU personalised ads

FILE PHOTO: A security guard stands watch by the Meta sign outside the headquarters of Facebook parent company Meta Platforms Inc in Mountain View, California, U.S. November 9, 2022. REUTERS/Peter DaSilva

DUBLIN (Reuters) -Meta must reassess the legal basis on how Facebook and Instagram use personal data to target advertising in the European Union, its lead privacy regulator in the bloc said on Wednesday when it fined the social media giant 390 million euros ($414 million) for the breaches.

Meta said it intended to appeal both the substance of the rulings and the fines imposed, and that the decisions do not prevent personalised advertising on its platforms.