Apple and Amazon resume advertising on Twitter - reports

FILE PHOTO: The Amazon logo is seen outside its JFK8 distribution center in Staten Island, New York, U.S. November 25, 2020. REUTERS/Brendan McDermid

(Reuters) - Amazon.com Inc and Apple Inc are planning to resume advertising on Twitter, according to media reports on Saturday.

The developments follow an email sent by Twitter on Thursday to advertising agencies offering advertisers incentives to increase their spending on the platform, an effort to jump-start its business after Elon Musk's takeover prompted many companies to pull back.