Amazon's cloud unit wants to widen appeal of cashier-less tech


The logo of Amazon is seen at the company logistics center in Lauwin-Planque, northern France, February 20, 2017. REUTERS/Pascal Rossignol

LAS VEGAS (Reuters) - Amazon.com Inc hopes to interest a wider range of industries in the technology it developed for cashier-less checkout at brick-and-mortar shops, a vice president said.

In recent years, the e-commerce company has opened stores without cashiers in which cameras and sensors determine what shoppers take and bill them after they exit.

Since 2020, it has sold these systems to food and retail markets in airports, professional and university stadiums, and a convention center.

Vice President Dilip Kumar said late on Wednesday the company aims to broaden sales of the technology since it moved the team in charge to its cloud-computing division, Amazon Web Services (AWS), in August.

"As part of AWS, you are by definition exposed to a wide range of clients," he told Reuters in an interview at the cloud unit's annual Las Vegas conference, which attracted more than 50,000 attendees across many industries.

"There would be no reason for me to talk to a hospital if I was entirely, predominantly focused on convenience and grocery," he said.

Amazon has faced various technical challenges in its effort to eliminate in-person wait times. Since first teasing the concept in 2016, it has yet to upend brick-and-mortar retail as some had predicted.

Its technology, unveiled this year at a market in Major League Baseball's T-Mobile Park in Seattle, has increased sales two to three times that of a prior storefront, Kumar said.

In India, an area of growth for Amazon, it has bought another cashier-less company called Watasale, he said.

TechCrunch in September reported Watasale's founders had moved to the online retailer, but Amazon had no comment on the acquisition at the time.

(Reporting by Jeffrey Dastin in Las Vegas; Editing by Howard Goller)

Article type: free
User access status:
Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!

   

Next In Tech News

As they enter a 4th generation, are foldable phones finally mature?
This free tool lets you extract text from images
Google Stadia is dead, but its controllers live on
Twitter says users will be able to appeal account suspension
New smart-home standard for Android and Google devices has arrived
In NBA version of 'Pok�mon Go' you seek basketball pros, not monsters
U.S. SEC probes Elon Musk's role in Tesla self-driving claims - Bloomberg News
Twitter research group stall complicates compliance with new EU law
Top French university bans use of ChatGPT to prevent plagiarism
Man in SG admits to sexually exploiting minors, including two sisters he met on boy band fans’ chat group

Others Also Read