Elon Musk tells Twitter advertisers he wants to stop fake accounts, pursue truth

FILE PHOTO: Twitter logos and U.S. dollar banknotes are seen in this illustration, August 10, 2022. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) - Twitter's new owner Elon Musk told advertisers on Wednesday he aimed to turn the social media platform into a force for truth and stop fake accounts in an effort to assuage brands and advertising agencies that have increasingly been backing away.

Days after Twitter rattled users and advertisers by cutting half its staff, over 100,000 listeners tuned in to hear Musk speak on Twitter's Spaces feature. He was joined by Yoel Roth, Twitter's head of safety and integrity, who has reassured users that Twitter would uphold its policies against harmful content.