Advertisers begin to grill Elon Musk over Twitter 'free-for-all'


FILE PHOTO: Elon Musk's Twitter account is seen on a smartphone in front of the Twitter logo in this photo illustration taken, April 15, 2022. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) - Elon Musk promised advertisers he would keep Twitter from turning into a "free-for-all hellscape." This week, advertisers are beginning to demand details on how he plans to uphold the commitment.

A media buyer at one major ad agency, who declined to be named for fear of reprisal, said the agency would meet with Musk this week to ask how the Tesla chief executive plans to clamp down on misinformation on the social media platform.

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