Instead of generating its own TikTok content, the White House has targeted creators on the platform who then post their own videos. — AFP
Two weeks out from the Nov 8 midterms, President Joe Biden sat for an interview - not with a broadcast news anchor or major newspaper, but a panel of six young activists organised by NowThis News.
As the conversation aired on the network’s YouTube channel that night, the count of live viewers hovered at about 6,000.
