Elon Musk: tech genius, social media boss, eccentric

His takeover of the social media juggernaut caps a months-long roller coaster of announcements, counter-announcements and legal manoeuvring - which he characteristically punctuated by firing jabs at the company on its own platform. — AFP

SAN FRANCISCO: Elon Musk is at turns ingenious, impulsive and infuriating. He is also a corporate maverick, unafraid to tackle myriad industries by his own rules.

After revolutionising the auto industry, sending his own rocket to space – with his car on board – and building the world's biggest fortune, the eccentric billionaire is the new king of social media after he took charge of Twitter on Thursday and fired its top executives.