Netflix sets up first internal studio to develop video games


Netflix currently has 31 mobile games in its catalog, which are free of ads and in-app purchases but only available to subscribers. The company plans to have 50 games available by the end of the year. — AFP

Netflix Inc. is creating its first in-house video games studio in a push to be less reliable on third-party creators and expand its gaming offerings.

The new studio will be based in Helsinki and headed by Marko Lastikka, according to a statement from Netflix on Monday (Sept 26). Lastikka previously spent more than five years at Zynga Inc., where he worked on FarmVille 3, and before that was the co-founder and executive producer at Electronic Arts Inc.’s Tracktwenty studio in Helsinki, according to his LinkedIn page.

"This is another step in our vision to build a world-class games studio that will bring a variety of delightful and deeply engaging original games - with no ads and no in-app purchases - to our hundreds of millions of members around the world,” Amir Rahimi, vice president of game studios at Neflix, said in the statement.

The new games studio will be Netflix’s fourth overall, after the company acquired another Helsinki-based studio, Next Games, and Boss Fight Entertainment, earlier this year. Netflix brought on Night School Studio in September 2021.

Netflix currently has 31 mobile games in its catalog, which are free of ads and in-app purchases but only available to subscribers. The company plans to have 50 games available by the end of the year. That includes the Next Games-developed Stranger Things: Puzzle Games, which is based on the platform’s hit show and will soon be exclusive to Netflix.

Netflix embarked on its push into video games in 2021 as a way to diversity its streaming offerings as growth stagnates. But just over a year later, fewer than 1% of Netflix’s 221 million users play games on the platform, CNBC reported last month, citing an analysis by Apptopia. The rush to bolster the gaming division comes after the company lost 970,000 subscribers in the second quarter.

The new studio doesn’t yet have a time line for production. "It’s still early days, and we have much more work to do to deliver a great games experience on Netflix,” Rahimi said. "These four studios, each with different strengths and focus areas, will develop games that will suit the diverse tastes of our members.” – Bloomberg

Article type: free
User access status:
Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!
   

Next In Tech News

Mastercard loses UK ruling on three million dead claimants in $12 billion case
Spotify, Epic Games get ally in Musk in fight against Apple fees
Cyber Monday sets sales record as shoppers splurge on toys, electronics- report
Italy seeks new options for TIM after bid for network put on hold
Vietnam smartphone exports fall ahead of Christmas as Samsung cuts output
From Amazon to Meta to Twitter: The US tech companies cutting jobs
Musk threatens war with Apple, jeopardising vital relationship
Hyundai Motor, SK On sign EV battery supply pact for N. America
Foxconn offers more bonuses to win back iPhone city staff
Russia's Kudrin to leave Audit Chamber, opening door to Yandex move

Others Also Read