YouTube in challenge to TikTok to give Shorts creators 45% of ad sales

FILE PHOTO: A 3D printed Youtube and Tik Tok logo are seen placed on keyboard in this illustration taken, September 15, 2020. REUTERS/Dado Ruvic/Illustration

LOS ANGELES (Reuters) -YouTube unveiled a new way for creators to make money on short-form video, as it faces intensifying competition from TikTok.

The Google-owned streaming service announced Tuesday that it would introduce advertising on its video feature Shorts and give video creators 45% of the revenue. That compares with its standard distribution of 55% for videos outside of Shorts, and TikTok's $1 billion fund for paying creators.