Apple offers adventure watch, satellite SOS iPhone — and steady prices


FILE PHOTO CEO Tim Cook presents the iPhone 11 at an Apple event at its headquarters in Cupertino California U.S. September 10 2019. REUTERSStephen LamFile Photo

FILE PHOTO: CEO Tim Cook presents the iPhone 11 at an Apple event at its headquarters in Cupertino, California, U.S. September 10, 2019. REUTERS/Stephen Lam/File Photo

(Reuters) -Apple Inc on Wednesday avoided price hikes of its best-selling iPhones during its biggest product launch of the year, focusing on safety upgrades rather than flashy new technical specs with the exception of a new adventure-focused watch.

The iPhone maker leaned into safety technologies like the ability to detect a car accident and summon a rescue from a remote mountaintop to add allure to its devices. Apple positioned itself as the brand to allow users to pursue excitement and adventure - with a safety net.

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