Apple sends invites for Sept 7 event, analysts expect new iPhones

FILE PHOTO: Apple logo is seen in this illustration taken, August 22, 2022. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) -Apple Inc on Wednesday sent media invitations to a Sept. 7 event when analysts expect the company to unveil new iPhones, a week earlier than its traditional autumn event.

If Apple follows its pattern of shipping devices about a week and a half after it unveils them, it could add two weeks of iPhone sales to the company's fiscal fourth quarter.