Justin Bieber to debut exclusive track on ‘Free Fire’ in-game concert on Aug 27


The company said players can look forward to an interactive set-up, take part in mini games, express themselves with custom emotes and get the chance to perform with Bieber's avatar during the concert. — Garena

Garena announced that pop star Justin Bieber is set to debut an exclusive track as part of his performance for an in-game concert in Free Fire.

“I’m excited to partner with Garena Free Fire to have this opportunity to entertain my fans across the globe,” Bieber said in a statement.

He teased that fans are set for an exciting experience.

“This collaboration with Free Fire has allowed us to explore various dimensions in which we can integrate my music with games and I can’t wait for everyone to enjoy what we have worked hard on behind the scenes,” he added.

The in-game concert will be held in conjunction with Free Fire's fifth anniversary celebrations. The company said players can look forward to an interactive set-up, take part in mini games, express themselves with custom emotes and get the chance to perform with Bieber’s avatar during the concert.

More details about the in-game concert will be announced later on Garena's social media platforms.

Free Fire is a multiplayer battle royale mobile game where players compete to be the last one standing. The app is available to download on Google Play and App Store.

In-game concerts are a growing trend in the music industry. Players or concert-goers essentially gather in the game lobby until it’s time for the music performance to kick off in the platform.

Last year, a digital version of Ariana Grande performed on Fortnite as part of her Rift Tour. TechCrunch said the event showed what it would be like to experience music in the metaverse.

Rapper Travis Scott’s Astronomical concert on Fortnite in 2020 saw over 12.3 million concurrent viewers.

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