Richard Branson takes aim at crypto scams that use his name as lure

Branson said he has spoken with Sandberg about erroneous promotions appearing on Facebook, and directed lawyers to confront other social media players whose platforms have hosted fake advertising. — AFP

British billionaire Richard Branson hit out at cryptocurrency scammers and said he’s stepping up efforts to stop his name from being used to convince unsuspecting victims to sign up to fraudulent schemes.

“It’s a terrible thing because it affects a small person who can ill afford it,” Branson said in an interview in Austin, Texas. “We are doing enormous amounts to try to stop it.”