Grab enters digital maps business, targets app builders in South-East Asian cities

A GrabFood delivery rider on the road in Singapore. Grab aims to capture a slice of the annual billion-dollar market for mapping services in South-East Asia. — Bloomberg

SINGAPORE: Grab on Wednesday (June 8) announced plans to enter the digital maps business, offering other businesses access to its GrabMaps mapping and location technology.

The service is being positioned as a competitor to other enterprise mapping solutions like Google Maps Platform and Bing Maps for Enterprise, and claims to do a better job of offering “hyperlocal” routes that make use of back alleys and narrow side streets common in South-east Asian cities.