Fifa takes on EA Sports video game in football’s new rivalry

For three decades, Fifa enjoyed a flourishing, mutually beneficial relationship with EA Sports producing annual edition of the Fifa game, alongside related products, and raking in billions of dollars. It is so lucrative that Fifa thinks it can be making even more cash. Now they are becoming opponents. — AP

LONDON: The name “Fifa” can bring to mind images of the World Cup and football’s greatest players, like Pele, Zinedine Zidane or Lionel Messi. The acronym for the sport’s governing body may also remind some of shameless bribery and corruption.

For many, though, it’s the video game that is synonymous with Fifa.