Music giants are going all in on the metaverse

Spotify isn't the only player in the music industry looking to enter the metaverse. Warner Music Group has purchased a digital parcel on The Sandbox platform to build a property that doubles as a music theme park and concert venue. — AFP Relaxnews

For several months now, initiatives for the metaverse, the virtual world populated by 3D avatars, have been coming thick and fast. And Spotify is paying attention. The leading music streaming company recently announced its arrival on the Roblox video game platform to reach a younger audience. Here's how it works.

For Spotify, the metaverse is the future of music. The music streaming giant has just launched its own virtual world on Roblox, one of the most popular digital spaces along with Decentraland and The Sandbox. It takes the form of several islands where players can interact with avatars of their favourite artists or access new content. They can also complete quests to unlock virtual merchandise that can be used anywhere in the video game platform.