Facebook-owner Meta heads for dismal quarter as advertisers unfriend


FILE PHOTO: Meta and Facebook logos are seen in this illustration taken February 15, 2022. REUTERS/Dado Ruvic/Illustration GLOBAL BUSINESS WEEK AHEAD

(Reuters) - Facebook-owner Meta Platforms Inc is expected to report its slowest quarterly ad revenue growth in a decade on Wednesday, as businesses pull back on ad spending against the backdrop of soaring inflation worldwide and the war in Ukraine.

Global advertising and marketing budgets will be strained further if the Ukraine crisis drags on in the coming months, with some analysts predicting that Meta will also issue a tepid forecast for the current quarter.

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