Elon Musk: tech visionary turns social media king

Musk’s new guise as a social media overlord will fuel controversy over his political views, business methods and outsized personality. — Getty Images/TNS

SAN FRANCISCO: Sometimes it feels like it’s Elon Musk’s world and we just live in it.

The endlessly innovative, endlessly eccentric billionaire has struck a deal to buy Twitter – giving him control of the social media network on which the world debates, mobilises and bickers.