Startups in the analytics industry are looking at incumbent Google as an example of what not to do, moving towards better internet privacy goals. — AFP
Google once used the slogan "don't be evil" to distinguish itself from its competitors, but now a growing number of pro-privacy startups are rallying to the mantra "don't be Google".
They are taking on Google Analytics, a product used by more than half of the world's websites to understand people's browsing habits.
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