'Don't be Google': The rise of privacy focused startups

Startups in the analytics industry are looking at incumbent Google as an example of what not to do, moving towards better internet privacy goals. — AFP

Google once used the slogan "don't be evil" to distinguish itself from its competitors, but now a growing number of pro-privacy startups are rallying to the mantra "don't be Google".

They are taking on Google Analytics, a product used by more than half of the world's websites to understand people's browsing habits.