Meta's miss creates Big Tech divide: who's got the data

FILE PHOTO: A woman holds smartphone with Facebook logo in front of a displayed Facebook's new rebrand logo Meta in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration

NEW YORK (Reuters) - Uh oh. Big Tech was cut in two on Wednesday, divided between companies that have great data and those that don't, after Facebook owner Meta Platforms Inc posted disastrous quarterly results, blaming privacy safeguards from Apple that made it tougher for advertisers.

A day earlier, Alphabet Inc posted a startlingly strong quarter, thanks to bumper sales of advertising that uses its Google's search data to target ads.