FILE PHOTO: The NBC and Comcast logo are displayed on top of 30 Rockefeller Plaza, formerly known as the GE building, in midtown Manhattan in New York July 1, 2015. REUTERS/Brendan McDermid
(Reuters) - NBCUniversal is lowering its TV ratings expectations for the Beijing Winter Games by as much as half depending on the time of day and the platform, the company said on Tuesday, as it prepares to broadcast its second Olympic Games in a pandemic.
Comcast Corp-owned NBCU and other media companies are also wrestling with a ratings measurement system they say fails to capture consumers’ shift to streaming.
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