NBCUniversal lowering its TV ratings expectations for Winter Olympics


FILE PHOTO: The NBC and Comcast logo are displayed on top of 30 Rockefeller Plaza, formerly known as the GE building, in midtown Manhattan in New York July 1, 2015. REUTERS/Brendan McDermid

(Reuters) - NBCUniversal is lowering its TV ratings expectations for the Beijing Winter Games by as much as half depending on the time of day and the platform, the company said on Tuesday, as it prepares to broadcast its second Olympic Games in a pandemic.

Comcast Corp-owned NBCU and other media companies are also wrestling with a ratings measurement system they say fails to capture consumers’ shift to streaming.

Limited time offer:
Just RM5 per month.

Monthly Plan

RM13.90/month
RM5/month

Billed as RM5/month for the 1st 6 months then RM13.90 thereafters.

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

   

Next In Tech News

Man watches RM119,000, woman disappear in online dating scam, US police say
Walmart-backed Ibotta targets up to $2.7 billion valuation in US IPO
Uber is helping investigators look into account that sent driver to US home where she was killed
AI computing is on pace to consume more energy than India, Arm says
The quick, cheap, easy process of building an AI-generated disinformation website
TSMC set to report 5% rise in first-quarter profit on strong AI chip demand
Oracle to invest over $8 billion in Japan in cloud computing, AI
First law protecting consumers' brainwaves signed by Colorado governor
Microsoft finds Russian influence operations targeting U.S. election have begun
Micron set to get $6 billion in chip grants from US, Bloomberg reports

Others Also Read