GM to chase Ford, Rivian with a $105,000 electric Silverado pickup

FILE PHOTO: The cab to a Ford all-electric F-150 Lightning truck prototype is seen on an automated guided vehicle (AGV) at the Rouge Electric Vehicle Center in Dearborn, Michigan, U.S. September 16, 2021. REUTERS/Rebecca Cook/File Photo

DETROIT (Reuters) - General Motors Co's $35 billion electric-vehicle strategy will face its biggest test in 2023 when it launches an electric version of its Chevrolet Silverado pickup with a six-figure price tag, more than a year after rivals Ford Motor Co and Rivian Automotive launched their own electric pickups.

GM Chief Executive Mary Barra told the annual CES technology conference via video on Wednesday that the electric Silverado will launch in two stages in 2023, starting in the second quarter with a $39,900 WT work truck that will be delivered to a limited group of commercial fleets. In the fall of 2023, GM plans to start delivering a consumer, outdoor adventure-oriented model that will start at $105,000 - more than an electric Mercedes EQS sedan.