GM aims to launch personal self-driving car by mid-decade -CEO

FILE PHOTO: General Motors Chief Executive Officer Mary Barra announces a major investment focused on the development of GM future technologies at the GM Orion Assembly Plant in Lake Orion, Michigan, U.S. March 22, 2019. REUTERS/Rebecca Cook/File Photo

(Reuters) - General Motors Co aims to introduce a "personal autonomous vehicle" by mid-decade, Chief Executive Mary Barra said on Wednesday.

The self-driving vehicle for personal use is being co-developed with GM's majority-owned Cruise, Barra said at the annual Consumer Electronics Show in Las Vegas, in a remote keynote message focused on the twin themes of vehicle electrification and autonomy.