Intel launches graphics chips for gamers in effort to take on Nvidia

FILE PHOTO: Visitors are seen at the Intel booth during the China Digital Entertainment Expo and Conference, also known as ChinaJoy, in Shanghai, China July 30, 2021. REUTERS/Aly Song

(Reuters) - Intel Corp on Tuesday said that it has started shipping new graphics chips aimed at PC gamers, a growing segment that has long eluded the chipmaker and is dominated by larger rival Nvidia Corp.

Intel's Arc graphics chips help video games and other content look more realistic. The chips are Intel's first effort in many years in the market and will take on leader Nvidia, which had graphics chips sales of $9.8 billion in its most recent fiscal year, a 29% increase.