US reality TV star Paris Hilton launches metaverse business on Roblox

Hilton, 40, joins a clutch of celebrities and brands rushing to embrace the metaverse, a broad term referring to a persistent virtual world. — Reuters

Paris Hilton commands as much as US$1mil (RM4.2mil) a night working as a celebrity DJ, entertaining partiers at clubs in China, Dubai and on the Spanish vacation island of Ibiza.

This New Year’s Eve, she will be playing an electronic set for the revellers who drop by a venue of a different sort - her virtual island on Roblox.