Melania Trump launches new NFT venture

FILE PHOTO: U.S. first lady Melania Trump departs after welcoming the arrival of the White House Christmas Tree outside the White House in Washington, U.S., November 23, 2020. REUTERS/Hannah McKay

(Reuters) - Former U.S. first lady Melania Trump has launched her non-fungible token (NFT) and blockchain technology venture, joining a growing list of celebrities offering digital memorabilia to tap into the recent frenzy around such assets.

The first NFT, named "Melania's Vision", is a watercolor art by artist Marc-Antoine Coulon, and "embodies Melania's cobalt blue eyes", according to a statement issued by Melania Trump's office. It will be available to purchase between Dec. 16 and Dec. 31.