GM aims to tackle chip shortage with new designs made in North America

FILE PHOTO: The new GM logo is seen on the facade of the General Motors headquarters in Detroit, Michigan, U.S., March 16, 2021. REUTERS/Rebecca Cook/File Photo

(Reuters) -General Motors aims to tackle the global semiconductor shortage with new designs built in North America, President Mark Reuss said on Thursday.

Reuss told an investor conference GM is working with seven chip suppliers on three new families of microcontrollers that will reduce the number of unique chips by 95% on future vehicles.