Dyson delivers virtual reality in new twist to home shopping

FILE PHOTO: A Dyson logo is seen on one of company's products presented during an event in Beijing, China September 12, 2018. REUTERS/Damir Sagolj

LONDON (Reuters) - Dyson, best known for its revolutionary bagless vacuum cleaners, will enable customers to test its hairdryers, straighteners and stylers from the comfort of their home through virtual reality.

The Dyson Demo VR has been built with the same visualisation and simulation technology used by the British firm's engineers to prototype, test and develop new products and software.