During COP26, Facebook served ads with climate falsehoods, skepticism

FILE PHOTO: A smartphone with Meta logo and a 3D printed Facebook logo is placed on a laptop keyboard in this illustration taken October 28, 2021. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) -Facebook advertisers promoted false and misleading claims about climate change on the platform in recent weeks, just as the COP26 conference https://www.reuters.com/business/cop was getting under way.

Days after Facebook's vice president of global affairs, Nick Clegg, touted the company's efforts to combat climate misinformation in a blog as the Glasgow summit began, conservative media network Newsmax ran an ad on Facebook that called man-made global warming a "hoax."