'New world order': Asia's virtual influencers offer metaverse glimpse

Thai "digital influencer" Ailynn is part of a global phenomenon of fictional characters blurring the lines between virtual and reality, that is paving a way in the lucrative multi-billion-dollar influencer market. — by SIA Bangkok/AFP

Sporting neon hair and flawless skin, Bangkok Naughty Boo is one of a new generation of influencers in Asia promising to stay forever young, on-trend, and scandal-free – because they are computer generated.

Blurring the lines between fantasy and reality, these stars are hugely popular with teenagers in the region and will yield increasing power as interest grows in the "metaverse", industry experts say.