Facebook plans to remove thousands of sensitive ad-targeting options

FILE PHOTO: A 3D printed Facebook's new rebrand logo Meta and Facebook logo are seen in this illustration taken on November 2, 2021. REUTERS/Dado Ruvic/Illustration

(Reuters) -Facebook Inc said on Tuesday it plans to remove detailed ad-targeting options that refer to "sensitive" topics, such as ads based on interactions with content around race, health, religious practices, political beliefs or sexual orientation.

The company, which recently changed its name to Meta https://www.reuters.com/technology/facebooks-zuckerberg-kicks-off-its-virtual-reality-event-with-metaverse-vision-2021-10-28 and which makes the vast majority of its revenue through digital advertising, has been under intense scrutiny over its ad-targeting abilities and rules in recent years.